|本期目录/Table of Contents|

[1]朱康对,朱呈访,潘姬熙,等.“淘宝村”现象与温州网络经济发展[J].温州职业技术学院学报,2015,01:23-26.
 ZHU Kangdui,ZHU Chengfang,PAN Jixi.“Taobao Village” and the Development of Network Economy in Wenzhou—A Case Study Based on Yongjia Xi’ao “Taobao Village” and the Policy Proposed[J].Journal of Wenzhou Vocational and Technical College,2015,01:23-26.
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“淘宝村”现象与温州网络经济发展(PDF)

《温州职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]

期数:
2015年01期
页码:
23-26
栏目:
温州研究
出版日期:
2015-03-20

文章信息/Info

Title:
“Taobao Village” and the Development of Network Economy in Wenzhou—A Case Study Based on Yongjia Xi’ao “Taobao Village” and the Policy Proposed
作者:
朱康对;朱呈访;潘姬熙;
中共温州市委党校经济学教研部;中共温州市委党校永嘉分校;
Author(s):
ZHU Kangdui1 ZHU Chengfang PAN Jixi2
1.Teaching and Research Department of Economics, Party School of Chinese Communist Party of Wenzhou, Wenzhou, 325013, China; 2.Yongjia Branch, Party School of Chinese Communist Party of Wenzhou, Yongjia, 325100, China
关键词:
温州淘宝村电商产业集群网络经济
Keywords:
Wenzhou Taobao Village E-commerce Industrial cluster Network economy
分类号:
F724.6
DOI:
10.13669/j.cnki.33-1276/z.2015.006
文献标识码:
A
摘要:
永嘉西岙村是温州唯一的"淘宝村"。凭借当地教玩具集群的产业链、熟人圈、配套服务、线上与线下销售相结合等优势,"淘宝村"发展迅速。但产业发展软环境制约了电商企业扩张,还面临着江苏曹甸的激烈竞争和向山东临沂转移的潜在威胁。温州地方政府应鼓励网络经济发展,科学布局,培育品牌电商,优化市场竞争环境,加快行业协会建设,增加公共服务投入。更多还原
Abstract:
Yongjia Xi’ao village is the only “Taobao Village” in Wenzhou, where “Taobao Village” develops rapidly by virtue of the local industrial chain of educational toys cluster, the network of acquaintances, supporting services, the online and offline sales and so on. However, the soft environment of industry restricts the expansion of e-business enterprises. In addition, the fierce competition of Jiangsu Caodian and the potential transfer to Shandong Linyi pose threats to it. The local government of Wenzhou should encourage the development of network economy, establish layout plans, develop brand e-business dealers, optimize market competition environment, accelerate the construction of industry associations and increase the investment in public service.

参考文献/References

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备注/Memo

备注/Memo:
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更新日期/Last Update: 2015-03-20