Index was outside the bounds of the array. 文章摘要
|本期目录/Table of Contents|


点击复制

以外贸平台为载体的行业英语课堂教改(PDF)

《温州职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]

期数:
2015年03期
页码:
94-96
栏目:
教与学
出版日期:
2015-08-20

文章信息/Info

Title:
Classroom Teaching Reform of Product English Based on Foreign Trade Marketing Platform
作者:
甘术恩;
温州职业技术学院人文传播系;
Author(s):
GAN Shuen
Department of Humanities & Communication, Wenzhou Vocational & Technical College, Wenzhou, 325035, China
关键词:
高职教育行业英语课堂教学外贸平台
Keywords:
Vocational education Product English Classroom teaching Foreign trade marketing platforms
分类号:
H319.3
DOI:
10.13669/j.cnki.33-1276/z.2015.070
文献标识码:
A
摘要:
为提高学生对行业英语课堂参与的积极性,提升学生的专业素质与职业能力,行业英语课堂教学以合作企业外贸平台为载体,依托温州传统支柱产业,深化教学模式,科学合理优化教学内容,改进教学方法与手段,改革课程考核评价标准。实践证明,以外贸平台为载体的行业英语课堂教学改革,能够激发学生主动参与课堂活动的积极性,有效掌握行业知识,培养学生"动口、动脑、动手"的习惯,提升学生的理论知识与技能水平。更多还原
Abstract:
In order to boost students’ enthusiasm for product english in the classroom teaching and improve their specialized knowledge and vocational ability, the classroom teaching of Product English, with the help of foreign trade marketing platform of cooperating enterprises and Wenzhou traditional major industries as basis, improves the teaching mode, optimizes teaching contents in a scientific and proper way, enhances the teaching method and innovates the course assessment system. It was proved that the reform based on foreign trade marketing platforms arouses students’ initiative in participating in classroom activities. It helps them master the product knowledge, develop their habits of speaking by mouth, thinking by brain and acting by hands, and finally promotes their theoretical knowledge and skills.

参考文献/References

-

备注/Memo

备注/Memo:
【基金】 温州职业技术学院课堂教学创新项目(WZYCX1439)
更新日期/Last Update: 2015-09-20