|本期目录/Table of Contents|

[1]梁国喜,李荣.区域报业媒体服务农产品电商发展的优势及路径[J].温州职业技术学院学报,2016,02:39-41.
 LIANG Guoxi,LI Rong.Advantages and Ways for Regional Newspaper Media to Serve Agricultural Products E-commerce in Their Development —Taking Wenzhou for Example[J].Journal of Wenzhou Vocational and Technical College,2016,02:39-41.
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区域报业媒体服务农产品电商发展的优势及路径(PDF)

《温州职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]

期数:
2016年02期
页码:
39-41
栏目:
经济与管理
出版日期:
2016-05-01

文章信息/Info

Title:
Advantages and Ways for Regional Newspaper Media to Serve Agricultural Products E-commerce in Their Development —Taking Wenzhou for Example
作者:
梁国喜李荣
温州职业技术学院信息技术系; 温州日报报业集团温州新闻网;
Author(s):
LIANG Guoxi1 LI Rong2
1.Information Technology Department, Wenzhou Vocational & Technical College, Wenzhou, 325035, China; 2.Wenzhou News Network, Wenzhou Daily Media Group, Wenzhou, 325000, China
关键词:
温州 农产品 电商平台 区域报业媒体
Keywords:
Wenzhou Agricultural products E-commerce platform Regional newspaper media
分类号:
F323.7;F724.6
DOI:
10.13669/j.cnki.33-1276/z.2016.034
文献标识码:
A
摘要:
农产品为多数电商企业所关注的领域,其发展面临着诸多问题。通过对温州区域报业媒体服务农产品电商发展的实践分析,区域报业媒体服务农产品电商具有融合联动、区域定位、物流支撑、资源整合的优势。为使区域报业媒体更好地服务农产品电商发展,应加强电商平台建设,做好电商引流,创新营销形式,建设区域物流支撑体系,扩大电商服务范围及建立相应的保障机制等。
Abstract:
Most e-commerce enterprises attach importance to agricultural products, which is a business area facing plenty of problems in the process of its growth. This paper focuses on case analysis of Wenzhou newspaper media involved in developing agricultural product e-commerce. It is argued that regional newspaper media have the advantages concerning organizing and coordinating corresponding activities, regional location, logistics support, and resources integration. In order to better serve e-commerce, it is suggested that the regional newspaper media must make more efforts to reinforce the e-commerce platform to attract more customers, and also to help create new marketing methods. What is more, regional logistics supporting system should be set up, and e-commerce service areas expanded and corresponding guarantee mechanism formulated.

参考文献/References

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备注/Memo

备注/Memo:
【基金】 温州职业技术学院科研项目(WZY2015021)
更新日期/Last Update: 2016-06-20