|本期目录/Table of Contents|

[1]胡林娜.SoLoMo模式下农产品零售电商的营销策略[J].温州职业技术学院学报,2016,02:42-45.
　HU Linna.Marketing Strategies of Agricultural Product Retail for E-Commerce Based on SoLoMo[J].Journal of Wenzhou Vocational and Technical College,2016,02:42-45.
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SoLoMo模式下农产品零售电商的营销策略(PDF)

《温州职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]

期数:
2016年02期
页码:
42-45
栏目:
经济与管理
出版日期:
2016-05-01

文章信息/Info

Title:
Marketing Strategies of Agricultural Product Retail for E-Commerce Based on SoLoMo
作者:
胡林娜
温州职业技术学院信息技术系；
Author(s):
HU Linna
Information Technology Department, Wenzhou Vocational & Technical College, Wenzhou, 325035, China
关键词:
SoLoMo;  农产品;  零售电商;  整合营销;  产品与服务
Keywords:
SoLoMo;  Agricultural products;  E-commerce in retail;  Integrate marketing;  Products and services
分类号:
F323.7;F724.6
DOI:
10.13669/j.cnki.33-1276/z.2016.035
文献标识码:
A
摘要:
SoLoMo在农产品零售电商中的应用,提高了客户满意度及产品的价值,但也存在同质化竞争和本地化不足等问题。通过有效整合营销,突出产品质量、包装特色、个性化服务和实时互动交流,为客户提供基于核心利益的产品与服务,才能提升农产品零售电商营销效果。
Abstract:
Employing SoLoMo in agricultural product retail for e-commerce satisfies customers and in?creases the value of products. But there also exist problems such as homogeneous competition and inadequate localization. It is argued that efforts can be made to effectively integrate marketing, to highlight product quality, packing features and individualized services and instant interactive communication. To provide customers with products and services based on core interests will finally improve the marketing effect of e-commerce in agricul?tural product retail.

参考文献/References

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备注/Memo

备注/Memo:
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更新日期/Last Update: 2016-06-20