|本期目录/Table of Contents|

[1]张颖.北京郊区乡村旅游市场需求的调查与分析[J].温州职业技术学院学报,2011,01:45-47.
 ZHANG Ying.An Investigation and Analysis on Market Demand of Rural Tourism in Beijing Suburb[J].Journal of Wenzhou Vocational and Technical College,2011,01:45-47.
点击复制

北京郊区乡村旅游市场需求的调查与分析(PDF)

《温州职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]

期数:
2011年01期
页码:
45-47
栏目:
经济与管理
出版日期:
2011-03-09

文章信息/Info

Title:
An Investigation and Analysis on Market Demand of Rural Tourism in Beijing Suburb
作者:
张颖
山东青年政治学院旅游系,济南250103
Author(s):
ZHANG Ying
Tourism Department, Shandong Youth University of Political Science, Jinan, 250103, China
关键词:
北京郊区乡村旅游游客市场需求
Keywords:
Beijing suburb Rural tourism Tourists Market demand
分类号:
F590.7
DOI:
-
文献标识码:
A
摘要:
了解游客的出游动机和心理需求可以准确把握乡村旅游市场需求。通过对北京郊区乡村旅游游客 进行随机调查,结果表明,客源市场以北京中青年城市居民为主,游客偏爱乡村原生性、体验性的旅游项目,多 通过亲朋好友获得信息且以一日游为主。关注客源市场需求旨在为乡村旅游的发展提供决策依据。
Abstract:
Finding out the motivation and psychological needs of tourists can help us to make clear the market demand of rural tourism. A survey made to tourists with an experience of visiting Beijing suburb shows that the tourists mainly consist of young and middle-aged Beijing urban residents. They prefer the rural original experienced tour, they get the informationmainly from friends and relatives and their tour is usually for one day. Following the market demand of tourists will provide hints for the development of rural tourism.

参考文献/References

[1]中华人民共和国统计局.北京统计年鉴2008[M].北京: 中国统计出版社,2008: 10-15.
[2]北京: 2010年春节郊区乡村旅游红红火火[EB/OL].(2010-02-25)
[2010-06-11]. h t t p : / /www. cq a g r i . g o v. c n /d e t ai l . asp ? p ub ID=402577.
[3]刘纯. 旅游心理学[M]. 天津: 南开大学出版社,2000: 83.
[4]张宏梅,陆林. 近10年国外旅游动机研究综述[J]. 地域研究与开发,2005,24(2): 60-64.
[5]邱萍,晏兰萍. 浅谈乡村旅游市场的旅游动机[J]. 农业考古,2007(6): 164-166.

备注/Memo

备注/Memo:
[收稿日期]2010-06-20
[作者简介]张颖(1985 —),女,山东沾化人,山东青年政治学院旅游系助教,硕士.
更新日期/Last Update: 2011-03-20