As an important part of excellent traditional Chinese culture, intangible cultural heritage contains great potential for creative transformation and innovative development. Investigations have shown that although intangible cultural heritage IP is possible to be transformed into productivity, there are also practical difficulties such as the inability of mass production, difficulty in market transformation, and fewer sales channels and transmission paths. Through years of practice, Wenzhou has actively explored the “intangible cultural heritage+” mode through integrating intangible cultural heritage with tourism, new media communication, cultural and creative industries, etc., which provides references for transforming intangible cultural heritage IP into productivity, making it an important force to promote rural revitalization and common prosperity.