At present, China’s economic development is facing an important transformation, and it is experiencing a period of strategic opportunity from traditional life industry represented by light industry to aesthetic life industry. Based on the theory of aesthetic economy, and centered on life consumption industry, aesthetic life industry is a new industrial form and business model to provide consumers with products and services of deep experience and high quality by taking the creation and appreciation of aesthetic value as the core. Relying on the good characteristic industries, humanistic advantages and consumer market in Wenzhou, the acceleration in the cultivation and development of aesthetic life industry, which plays a leading role, will become an important path to promote the economic transformation and development in Wenzhou.