Abstract:Currently, with the further deepening of a new round of scientific and technological revolution and industrial transformation with digital technology as the core, digital reforms have been continuously injecting new momentum into in a variety of fields, namely, the cultural industry’s transformation and upgrading, comprehensively improving the industrial operation efficiency and consumption experience of the cultural field and accelerating the transformation of the “culture plus” development mode. Taking digital reform as the starting point, and adopting digital technology to stimulate the Song Charm and Ou Style as the endogenous development driving force contained in the incomparable geographical and spiritual identification of Wenzhou, it is believed to fully tap Wenzhou Song Charm and Ou Style cultural connotation and to create cultural benchmarks with Wenzhou brand characteristics, which is conducive to promoting the construction of the “Song Charm Cultural Heritage Project” in Zhejiang Province, creating a cultural highland in Wenzhou, and empowering the prosperity and development of Wenzhou millennium commercial port.